Advertising Research
Advertising research can test common people's evaluation of your company's reputation and status. Advertising research can estimate the sales volume of new products and the appropriate advertising cost for achieving the greatest benefit through mathematic models. It can help you know consumers' recation to the new product when the idea has been just put forward and when your new product is about to come into the market as well. You'd better return them to the R&D department if consumers think your products are of poor quality.
With many years' experiences of advertising research,according to the current situation and needs of the domestic enterprises , EMR has developed enterprise's advertising effect-oriented research model with advanced foreign research methodologies and techniques. It is very helpful for an enterprise to develop a successful advertisement, get the utmost out of the advertising expense, improve the image of its product and brand and increase its sales as well.
EMR advertising tracking system concerns:
Advetisment Recognition: arrival rate, memorability, reference rate and so on. Half of the success is at hand if the advertisement has been successfully conveyed to consumers' brains.
Content Analysis of the Advertisement: To know the effect of the content of an advertisment on its recognition. To know the change of consumers' brand loyalty due to advertising and its effect on purchasing by analyzing consumers' recognition of an advertisement.
Reputation of the Advertisement: degree of fondness, understanding, trust and so on. Consumers will have different feelings when they watch the advertisement, and their feelings and attitudes will directly influence their attitudes towards your brand and their intention to purchase.
Contact Advertising Research Group：
Tel： 020-83882388
Fax： 020-83882088
Tel： 021-53960515
Fax： 021-64260360
E-mail： emri@chinaemr.com
