Consumer Research

Research on consumer goods includes the research on both FMCG and durable goods.FMCG is a very active player in the commercial and industrial field.FMCG are those goods which have high consumption rate but have relatively short service life, while durable goods usually have a long service life, including (but not limited to) household appliances,

EMR's consumer research concerns:

1. Usage & Attitudes Studies (U&A)

EMR's research includes: Consumers' recognition of certain product/ ad; Consmers' habits of usage and purchase; Consumers' satisfaction; Consumers' preference for media; Consumer's attitudes towards promotion and etc.

2. Product Testing

EMR's product testing includes: Function test; Perfromance test; Taste test; Packaging test; Appearance test; Price test.

3. Pricing Research

4. Brand Research

Brand research model:Includes four key indexes i.e.brand recognition, brand loyalty, brand positioning, brand association; and other relevant indexes such as brand image, brand share, brand satisfaction, brand penetance and etc.

EMR's brand tracking system concerns: Brand recognition; Brand image; Brand preference; Market share of a brand; Track the change of consumers' brand loyalty and grasp a brand's market position.

5. Satisfaction Research

Satisfaction research is conducted to identify the decisive factors influencing consumers' satisfaction, test present consumers' satisfaction, find out any chance to improve the product/service and track consumers' satisfaction level in the long term.

 

Research Methodolody

 

Qualitative Research

1. Desk research

2. In-depth interview

3. Focus group discussion

4. Observation

5. Delphi

 

Quantitative Research

1. CLT

2. Street intercept interview

3. Home interview

4. CATI

5. CAPI

6. Mystery shopping

 

Contact Consmumer Research Group：

Tel： 020-83882388

Fax： 020-83882088

Tel： 021-53960515

Fax： 021-64260360

E-mail： emri@chinaemr.com