Pharmaceuticals Research

Study on pharmaceuticals is conducted to improve the quality of the marketing decision of pharmaceutical products, find out the potential chances and solve the existing problems of the marketing policy by collecting and analyzing information related to pharmaceuticals marketing. EMR has rich experiences in pharmaceuticals research, and we have done and are doing many researches for plenty of pharmaceuticals manufacturers from both home and abroad.

Pharmaceuticals research is different from common consumer goods research:

It requires more technical knowledge: medical, pharmaceutical and clinical knowledge will be needed in designing questionnair, field work, data processing and analysis, so medical and pharmaceutical background will be a plus.

Respondents: usually are professionals such as docotors, pharmacist and the like. Doctors have an decisive effect on the purchase of ethicals.

It is closely related to policies of the government: Because pharmaceuticals concern people's life, there are a lot of restrictive policies dealing with their price, channel, ad, promotion and so on.

Consumers involved: they are usually unhealthy, and thus their consumption behavior is often irrational.

EMR's pharmaceuticals research concerns:

Market demand

Market positioning of health products and non-ethicals/ Concept testing

Market forecasting of health industry

Sales forecasting of health products and confirm their names, package and price

Analyze the ad effectiveness of health products and non-prescriptive medicine

Market segmentation

Consumption psychology and behavior of patients

Design the advertising strategy for health products and non-ethicals

Brand positioning

Patients' satisfaction

Design the promoting strategy for health products

Postioning of patients or consmer group

 

Contact Pharmaceuticals Research Group：

Tel： 020-83882388

Fax： 020-83882088

　　　 Tel： 021-53960515

Fax： 021-64260360

E-mail： emri@chinaemr.com