Focus Group Discussion

FGD (Focus Group Discussion) is usually conducted in such a way that a well-trained moderator will be in charge of the discussion on a specific topic with a group of participants.

Advantages:

1. It is a rapid and effecive method for us to collect a large amount of information which is usually of high quality.

2. The whole process can be taped so that it can be analyzed and checked scientifically later.

3. Participants can speak out freely so that he or she can express his/her ideas precisely.

4. It is an interactive discussion, so it is helpful for us to listen to suggestions in various aspects.