Street Interview

 

Street interview is usually conducted in downtown, and here are its features:

1. Execute in designated location: Choose a place to conduct interviews for a considerably long period of time.

2. Mobile: Choose different places to conduct interviews within limited time.

3. Easy to operate and control.

4. The whole executing cycle is short.

 

Advantages:

1. Compared with mail interview, the reject rate will be lowered, and the quality of the interview will be improved.

2. Information collected will be relatively more truthful, objectvie and practical (compared with mail and telephone interview).

3. It is more easier to approach to the respondents and identify their characteristics.

4. Interview skills can be adjusted at any time.