Automotive Research Introduction

    As one of the earliest marketing research company in China, East Marketing Research(International) focuses on automotive research from the foundation and endeavor to become the frontier in this industry. As an important part of EMR’s specialist, EMR builds its own automotive group. All members in it have solid car knowledge and marketing

Research experiences. 

    They know very well all marketing research methodology and have a good understanding on China’s car market. This improve the communication between clients and EMR smooth and sufficient, and also help our clients to have gained a “brain” outside themselves.

EMR is dedicated to provide professional research and consultancy to our clients. To now, EMR has worked with FORD, SOUTHEAST, BMW, HONDA, HAIDA, VW, NISSAN and some other car manufacturers. The research is related to car owner and potential buyer research, concept research, product research, ad research, consumer satisfaction tracking research and so on.

Automotive Research Model and Methodology

• Consumer Demand Research Model

• Market Competition Research 

• Consumer Attitude Research

• Consumer Purchase Research

• Consumer Usage Research

• Segmented Market Research 

• Car Choose Research Model

Major Clients of Automotive Research Team

BMW	South East motor	Volkswagen
Mitsubishi	Nissan	Shanghai Maple automobile
Ford	HYUNDAI	HONDA

Some Successful Experiences

• New Vehicle Model Research
  EMR conducted new vehicle model research for a domestic automobile company many times by laying showcards out, it provided good decision-making for new vehicle model’s appearance.
• Brand Advertising Research
  From 2002,EMR cooperated with lots of automobile company and set up advertising tracking system for their brands. For Shanghai Volkswagen, EMR tracking consumer’s behaviors of four brands.
• Car Clinic for Portfolio Research
  EMR conducted such kind of project many times.One project ever used 43 vehicles.
• Consumer Satisfaction Tracking Research