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EMR is a full-service marketing research and consultancy
agency providing a comprehensive range of services, i.e.
· Consumer research
· Business-to-business research
· Strategic consultancy
· Fieldwork & tabulation services
· Research of overseas Chinese community
in USA and Canada
Consumer Research (quantitative & qualitative)
· Advertising pre & post testing
· Brand/corporate image measurement
· Brand Health Measurement
· Consumers attitudes measurement
· Customer Satisfaction Research
· New product development
· Pricing Research (BPTO, PSM, Conjoint analysis)
· Product/Concept testing
· Packaging research
· Segmentation studies
· Usage & Attitudes studies
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Business-to-business research & Strategic consultancy
· Potential demand estimation/ forecasting
· Market/ business environment assessment
· Distribution channel research
· Competitor analysis
· Entry strategy research
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Fieldwork & tabulation services
· Door-to-door interviews
· Telephonic interviewing (CATI)
· Mailer Surveys
· Central Location testing
· Focus Group Discussions (FGDs)
· In-depth interviews
· Desk research
· Expert interviews
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Research of overseas Chinese community
in USA and Canada
· Online survey
· Telephonic interviewing
·
Mailer Surveys
· Central Location testing
·
FGDs recruitment database
·
FGDs moderation
· In-depth interviews
·
Desk research
· B2B interviews
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